Dutch retailer Gameshop Twente has GTA 6 listed at €99 — roughly $115 USD. The listing is real. Whether the price is final is the only question left. Here's what we know, what Take-Two's CEO has actually said, and why the community is losing its mind over the number.
Gameshop Twente, a Dutch retail chain that has surfaced in gaming news circles before, currently has GTA 6 listed on their site at €99. The listing was picked up by CBR and other major outlets over the weekend. It is not a random placeholder from an unknown source — it is a real retail listing with a specific price attached.
At current exchange rates that converts to approximately $115 USD — nearly double the $70 standard that has been the AAA baseline since 2022, and well above the $80 upper range that Take-Two's own CEO has gestured toward in past interviews.
Take-Two CEO Strauss Zelnick has been careful with his words on GTA 6 pricing, but he has offered one public signal. When asked earlier this year about in-game advertising and the overall price model for the game, Zelnick stated plainly that GTA 6 would not be free to play — and that people would not be paying "70 or 80 bucks" for a free-to-play experience, implying the game carries a premium price tag above the current standard.
That comment has been widely interpreted as suggesting the base price lands above $70. Whether it stops at $80, hits $90, or reaches the €99 Dutch listing equivalent remains officially unconfirmed.
"Even though this price isn't final, it already has gamers up in arms."
— CBR, May 17 2026It is worth understanding the gap between European and US game pricing before reaching conclusions. European retail prices typically run higher than US prices due to VAT (value added tax) and regional market structures. A €99 European listing does not automatically translate to a $99 or $115 US price tag at checkout.
That said, €99 is not a number retailers use by accident. It is a deliberate price point. And if the US standard edition lands anywhere near $90–$100, it will be the most expensive standard game release in mainstream gaming history.
Social media threads about the Dutch listing have lit up with frustrated gamers swearing they will not pay over $100 for any game. Others have taken a more pragmatic view — pointing out that GTA 6 is a once-in-a-generation release and the price will not stop anyone from buying it. A third group is more focused on what a $100+ base price means when you add GTA Online microtransactions on top.
Retail listings — especially international ones — are placeholders as often as they are accurate signals. The €99 Gameshop Twente listing may reflect real pricing, or it may be a best guess. Rockstar and Take-Two have not confirmed any price. When they do, 56ViceLane will have it immediately.
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